Business marketers increasingly
understand the value of a content led marketing strategy.
Engaging current and potential
clients through thoughtful and useful content is now more powerful than any
other form of marketing for establishing and growing sustainable commercial
relationships.
I have found that an effective content strategy needs a clear picture of what content to publish where and when – and that’s
needs insight.
In my recent webinar for BrightTalk I spoke about two important activities for extracting that insight from social media, reporting and analysis.
In my recent webinar for BrightTalk I spoke about two important activities for extracting that insight from social media, reporting and analysis.
Reporting is a regular time
based activity – setting out volume data what topics, users, channels are most
active?
Analysis goes beyond reporting,
helping you to become conscious of the conversations about your brand that your
organisation is currently unconscious of. An essential part of social media for
enterprises; its power is going to help organisations that master gain a real
and tangible competitive advantage in the 21st century.
I hope you find this rerun of my
8th November 2012 webinar useful. I love hearing your views on how
to effectively collect insight to drive a B2B content strategy, please comment
here or through Linked In.
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